Updated 09/04/2012 06:33 PM
Major Weight Loss Groups Back Mayor's Sugary Drink Ban
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Weight Watchers and Jenny Craig agree with Mayor Bloomberg and his plan to crack down on large sugary drinks.
What's your reaction to Mayor Bloomberg's attempt to win public support for his ban on large, sugary drinks? In general, do you welcome government health initiatives, or are politicians infringing on personal freedoms? Read New Yorkers' thoughts.
They are just two of the diet companies backing the mayor's anti-obesity campaign and his effort to limit the size of sugary beverages sold at places like restaurants, movie theaters and sporting venues to 16 ounces.
At an event in Flushing Meadows Corona Park, Queens Tuesday, the mayor said it is not about eliminating consumer choice, but educating people about portion control.
"People say we shouldn't be dictating what size containers soft drinks come in. The manufacturers have been doing that since day one. We've just been late to the party," said Bloomberg.
"This type of mindful eating, is an important habit to build to avoid what we call 'mindless eating,'" said Weight Watchers North America President Dave Burwick.
The city's Board of Health is scheduled to vote on the mayor's proposal on September 13.
If approved, it would take effect in the spring.