Fairway market is expected to break ground Wednesday at its newest incarnation on Manhattan's Upper East Side. NY1's Rebecca Spitz filed the following report.

It's official. Fairway market is setting up shop on the Upper East Side.

"I think something needs to be up here, there isn't anything on a large level on the Upper East Side and we need it," said one Upper East Side resident.

Construction is already underway on the four-story space on East 86th Street where its owners say they will offer fresh food at a good price.

"I go back to when I was a kid and you had a neighborhood and there was a fish store, there was a bakery, there was a butcher. We've taken all of those little aspects of New York and put them into one store," said Fairway Owner Howie Glickberg.

The owners say customers will walk into the produce, deli and cheese sections, while meat and fish will be located downstairs. They say it's a new concept for the neighborhood.

"We're truly a one-stop shopping experience which is not necessarily something that Upper East Siders have today so hopefully in six to eight months, we'll be able to give that to them," said Fairway Owner Dan Glickberg.

Fairway is a family-owned store with two locations already open in Manhattan. Their flagship store, located at 74th and Broadway, opened 77 years ago. The Glickbergs say their newest location though will be even better.

"We have about 45,000 square feet here so you'd probably get a little more complete shopping experience here than you might on the Upper West Side," said Dan Glickberg.

When all is said and done, owners say the project will create between 300 and 400 jobs.

Meantime, most people living in the neighborhood say Fairway can't come soon enough. They say it will offer them not only quality but convenience.

"This would be much closer to where I live, within walking distance and I look forward to it," said one Upper East Side resident.

"We are very excited and I hope the sooner the better," said another.

The Glickbergs say while they are still trying to get all of their permits in order, development is on track for a spring 2011 opening.