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It was always known as a quiet residential neighborhood with the basic essential services, but now Battery Park City has really evolved into a vibrant 24:7 community.

"You can do it all here now. You can get a gourmet meal you can buy beautiful flowers you can get a fabulous bottle of wine you can enjoy the beautiful parks, take a stroll and really feel like you are part of a growing, thriving community," says Gayle Horwitz of the Battery Park City Authority.

Over the last decade, we have seen a surge in local businesses from stores to world class restaurants. No longer do residents need to cross over to TriBeCa for a variety of dining or shopping options. Now it is all right here. And while the vibe has changed so has the demand for real estate.

Sherry Tobak of Related Sales is head of sales for the new 225 Rector Place. She says she is seeing a draw from a diverse group of buyers who are eager to be a part of this area.

"We already have a tremendous list of people who are eager to get into the building to see it. We have had people ask us to hold apartments for them before they even come in. I think that is because Battery Park City is becoming more of a destination area. It’s a 24/7 neighborhood with stores with restaurants with supermarkets, nail salons, florists. And it appeals to all types of buyers so it not just families as it used to be," Tobak says.

The growing demand is generating growing interest from businesses who are realizing this is an untapped market. Restaurateur Danny Meyer recently opened three restaurants -Shake Shake, Blue Smoke and the North End Grill - which has quickly become a hot spot. Now people from all over the city are coming to the area to dine.

"The decision was made to open in this neighborhood because we felt it was underserved. It’s a growing community and we just really wanted to be a part of it," says North End Grill General Manager Kevin Richer.

And with so much going on in the neighborhood, more is still on the way. In a few years the World Financial Center, the new transit hub and 1 World Trade Center will be completed which will help make the area even more of a destination than it is now.