The New York Times featured its first ever advertisement for cannabis.
It comes just over a week after the Times editorial board came out in support of legalizing marijuana at the federal level.
Leafly, the nation's largest information source on cannabis is running a full ad in Sunday's paper.
New York recently became the 23rd state to legalize medical marijuana—which will be used to treat patients suffering from a host of different conditions including cancer, multiple sclerosis, and epilepsy.
The CEO of Leafly released a statement saying: "Our advertisement in The New York Times is a responsible, mainstream message that elevates the conversation about cannabis in the U.S. With cannabis now legal for patients in 23 states, Americans need professional, educational resources to help them navigate the changing legal, medical and social landscape."