New York Cares kicked off its 25th annual coat drive Tuesday with a look ahead to the Super Bowl.
Members of the Super Bowl host committee were on hand to give out coats at the Bowery Mission.
Police Commissioner Ray Kelly was also there.
This year's coat drive is being extended until February 7, a week after the Super Bowl, which is being held at the Meadowlands.
"We hope that as a result, we're going to be able to break last year's record. I believe we collected 123,000 coats last year. I could be mistaken," Kelly said. "We're shooting for that. Of course, we want a super coat drive this year."
"I do join the commissioner in encouraging people to please step forward and make this super community coat drive the best one we've ever done," said Al Kelly of the New York/New Jersey Host Committee.
Coats are being collected at more than 200 sites around the five boroughs, including every police stationhouse.
For more information, log on to newyorkcares.org.