Monday, September 15, 2014

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Apple's Competitors Play Up Features that iPhones Do Not Have

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TWC News: Apple's Competitors Play Up Features that iPhones Do Not Have
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With talk in the cellphone industry focused around Apple's iPhone 6 and 6+, the competition is playing up features that make their phones unique. NY1's Adam Balkin filed the following report.

Recently, I tried, with a very sharp knife, to scratch up the screen of a cellphone. Why? Well, let's back up first.

As expected, much of the talk in the mobile phone industry is currently focused around Apple's new iPhone 6 and 6+. So if you're the competition, how do you compete? Well, start playing up the few features your devices have that iPhones do not.

One that was long rumored to be part of the new iPhones but is not, though it is on the upcoming Apple Watches, is extremely durable sapphire displays. So, back to me and the knife. Kyocera's Brigadier is a water-resistant, shock-resistant and, yes, extremely scratch-resistant phone thanks in large part to it being one of the first with, take a guess, a sapphire display.

Those who work with sapphire say the material is second only to diamonds in hardness. In fact, the screens have to, can only be cut and shaped with diamonds.

Another feature that's starting to crop up in several competing devices is a feature that you may or may not find useful at the moment: 4K, or Ultra HD, video recording. 4K or UHDTVs are next-generation sets that have around four times as many pixels as current HDTVs, meaning the picture is about four times as crisp and clear.

The problem with the TVs, though, is that there's not much to watch that's shot in 4K. However, with phones like Samsung's Galaxy S5, Sony's Xperia Z3, and the LG G3, just to name a few, you can shoot your own content for those sets.

On the phone itself, it may be tough to tell the difference. Where you're more likely to notice is when you get up close and personal with a big, 50+ inch 4K display and you realize how little pixelation there is. How important a feature this is depends on how much you like to future-proof your video.

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