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Wearable Fitness Devices Offer New Features to Earn Consumers' Loyalty

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TWC News: Wearable Fitness Devices Offer New Features to Earn Consumers' Loyalty
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Wearable fitness devices are everywhere, but now, some are trying to offer some drastically different features hoping to earn your loyalty. NY1's Adam Balkin filed the following report.

It's time to be different. There are so many wearable fitness devices out there, and most will tell you how much exercise and sleep you're getting. So in an effort to earn part of your hard-earned paycheck, many of them are trying now to be different.

Withings, for one, which makes a few high-tech devices, is adding to its wearable line with the Activite, a fitness band weaved into a fancy watch, out this fall for around $400.

"We wanted it to be not something that you're OK wearing. We want people to be proud of adding activity on their wrist as they are proud of adding the latest Swiss-made watch," says Marie Loubiere of Withings.

With new fitness bands coming out seemingly every day, the Gobe may very well be the one that I and many of you have been waiting for, promising the ultimate feature in these fitness bands, not only telling you how many calories you're expending but also how many calories you're taking in.

Long deemed near impossible by many fitness band developers, those behind the Gobe, which will be out this fall for around $300, insist that sensors on the back can measure reactions in your cells and offer that calories in reading with about a 13 percent error.

"Insulin triggers cells to absorb glucose, which is used for the energy, and this process, glucose displaces liquid in the cells, which means water from the cells goes out, and we actually measure the exchange in the cells and out of the cells," says George Mikaberydze of Healbe.

Finally, wearable fitness devices are not just jewelry. Hexoskin shirts promise to measure heart rate, heart variability, breathing, steps and sleep.

"It's all textile-based. It's smart fabrics embedded in the shirt so when you wear it, it feels comfortable, it feels natural," says Pierre Fournier of Hexoskin. "It's very thin. It's very light. It's made of Italian fabric."

The Hexoskin system is out now. A starter kit costs around $400.

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