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SXSW 2014: Companies Show Off Innovations at Expo

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South by Southwest Interactive continues with the expo, where companies show off their latest innovations. NY1's Adam Balkin filed the following report.

Welcome to the part of South by Southwest Interactive that actually does resemble other big tech conferences: the Expo - one spot, a giant room, filled, row by row, nice and neatly organized with companies trying to show off their innovative new creations, like the Monkeylectric, 256 LEDs that won't just light up your bicycle wheel, they'll turn you into a moving electronic billboard.

"It displays up to 1,000 images or 90 seconds of animation inside of a spinning bicycle wheel, creating a stunning display. Via Bluetooth wireless you're able to change the playlist that are on the tires, or on the wheels rather, and you can also control those images," says Laurent Rains of Monkeylectric.

Once off the bike, there are loads of new fitness gadgets to tell you how you're doing, but the Wello is a smartphone case that takes almost as many measurements on you as your doctor would at your yearly physical.

"We have optical sensors and a whole lot of other sensors, which help you take your heart function tests. So we take your ECG, blood pressure, oxygenation, respiration, about 20 key vitals in total and we have a spirometry unit which you attach to Wello, and if you blow into it for five seconds, we can also tell you how your lungs are doing," says Hamish Patel of Azoi.

Finally, if there was an award for most frightening technology at SXSW, we have a winner. Skeletonics out of Japan is straight out of a Michael Bay movie.

Well, they're not quite as futuristic as what probably pops to mind when you see them. A guy isn't actually controlling a giant, super-strength robot with his extremities. This is all human-powered, so he is simply moving all the parts all by himself, making this either a giant rock 'em, sock 'em robot suit or the most eye-catching workout machine ever seen.

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