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Tuesday, February 9, 2010   27º F

Updated 11/28/2009 11:54 AM

Report: Bloomberg Spent $102M On Third-Term Bid

By: Amanda Farinacci

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Unsurprisingly, new numbers show Mayor Michael Bloomberg broke campaign spending records in his bid for a third term in City Hall. NY1's Amanda Farinacci filed the following report.

Campaign finance filings revealed by Mayor Michael Bloomberg's campaign Friday showed the mayor spent about $183 a vote on his re-election bid against City Comptroller Bill Thompson earlier this month.

Bloomberg spent $102 million of his own money on his quest for a third term, making his bid the most expensive campaign in municipal history.

"The bulk of the spending was spent on communicating with voters," said Bloomberg campaign communications director Howard Wolfson. "That's what this campaign did, tv and radio and going door to door and subway stops and people's homes."

Filings released in the middle of the day on a long holiday weekend showed the mayor spared no expense. Bloomberg campaign staffers were treated to everything from transportation to pizza parties to Dunkin' Donuts to a blow-out bash on Election Night.

Money was also spent on campaign posters and mailings, a DJ who played music while volunteers called potential voters, flower deliveries and exterminating services. Yet despite his lavish spending, the mayor only won on Election Day by the small margin of 5 percentage points.

"Here's the mayor, a very wealthy man who has the right to spend his money any way he sees fit, and he did in order to win re-election," said Dick Dadey of the Citizens Union Foundation. "It just rubbed people the wrong way, and I think that's part of the reason the election was so close, because he was spending so much money."

Bloomberg shattered his own campaign spending record, as he spent $85 million in 2005 and $76 million in 2001. He's also spent more than any other self-funder in United States history on his own political behalf.

Bloomberg's Democratic rival, outgoing City Comptroller William Thompson, only spent $18.5 million dollars, according to campaign estimates.

Thompson's campaign said in a statement about the mayor's spending, "This confirms that while vastly outspent, Bill Thompson's campaign ran a very close race because it focused on issues that New Yorkers most cared about, mainly that working New Yorkers are struggling to get by and are being squeezed out of the city."

If history is an indicator, Bloomberg can expect to add at least another million dollars to his total in January, when the amount of bonuses he's giving campaign staffers is revealed.