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As long as people have been selling things, buyers have been trying to negotiate a better deal.

Lately, haggling has been moving out of car dealerships and outdoor markets and into mainstream malls and beyond.

"People will haggle with clothing, furniture, jewelry," says Consumer Reports Executive Editor Grey Daugherty. "People are haggling with their lawyers, with their doctors. Very few things are off limits these days."

A recent poll by Consumer Reports found that over 66 percent of Americans attempted haggling in the past six months. What's more, it's working, on everything from hotel rooms to electronics to credit card fees.

One secret to success: comparison shopping.

"If you see something in one store and they go in and it's not the price they want, they'll go in and say 'seen it cheaper in another place,'" says shopper Sandra Carline. "And the shopper will say, 'I'll go back there and get it,' so then the sales person will go, 'well we'll match the price.'"

Experts recommend taking a close look at the item, as pointing out a small flaw or an open box could mean a discount.

Additionally, experts say haggling is not limited to the dollar sign. If retailers will not change the price, they might change the terms.

"They may be able to throw in free delivery, free installation," Dougherty says. "There may be an accessory, like a cable, they can throw in."

Success also depends on your approach. Be sure you're talking to a manager or someone who has the power to negotiate. Go to the store early in the day, before it gets too crowded.

And, experts say, be subtle. You're negotiating for yourself, not the whole store.

Lastly, while it never hurts to ask, it's important how you ask. Storeowners say attitude can make a big difference in the decision.

"If I have an item at $25, some women are saying, 'I'll give you $5.' Don't offend me," says Hooti Couture store owner Alison Houtte. "You want to come in easy. You want to be cool. Don't insult because you will never get the price you want."

Houtte sees haggling as a win-win situation. She says selling an item for $25 is better than not selling it for $35. And, she says, the deal may pay dividends down the line.

"I have a small window of a few months to move this merchandise. I'd like to flip it, and I'd like to make my customer happy so that they come back," Houtte says.

While experts credit the down economy with bringing haggling back in vogue, they suspect it may prove to be more than a temporary trend.

"When this recession is over, haggling is going to be one of the things that remains with us," Daugherty says.